American Museum of Natural History

The American Museum of Natural History (AMNH) is one of the world’s preeminent scientific and cultural institutions. The museum is renowned for its exhibitions and scientific collections, which serve as a field guide to the entire planet and present a panorama of cultures. AMNH wanted to capture the same excitement and interest in their print and online marketing materials that their exhibitions are known. Collateral materials were created that are as unique and captivating as the exhibits they represent. Each exhibit topic features its own identity—with unique typography and graphics—while sharing common color palette, grid and other brand elements that maintain AMNH’s brand signature. This design approach was applied to a wide range of marketing collateral, including exhibit brochures, posters, websites, interactive exhibits and signage. Recently, NEO designed and developed an online portal of the traveling exhibits that is used to extend the Museum’s educational and cultural content to global markets.