About Us

NEO is a creative coalition with a singular purpose. We create meaningful communications that help our clients forge enduring relationships with the audiences that are critical to their success. We’re designers, problem solvers, information architects, artists and writers, and our collective backgrounds and areas of expertise inform everything we do. We believe our individual perspectives come together to create a richer experience that results in powerful communications—across all media.

Branding

Research
Strategy
Naming
Positioning
Brand Architecture
Corporate Identity
Vision Book
Brand Standards

Communications

Annual Reports
Corporate Sustainability Reports
Advertising
Capabilities Brochures
Product Brochures
Product Packaging
Recruitment Brochures
Exhibit Design
Promotions

Interactive

Websites
Corporate Videos
Product Videos
Mobile

Clients

NEO’s client roster spans a multitude of industries. While we have a strong heritage in financial services, we have deep expertise in the legal services industry as well having partnered with more than half of the top 25 law firms in New York City. Longstanding engagements in arts and culture, not-for-profit, retail and hospitality round out a diverse clientele with whom we’ve had the incredible fortune of collaborating for two decades.

Team

Stop by NEO on any given day and you’re likely to encounter a healthy dose of laughter, water-cooler banter and the occasional prank on an unsuspecting co-worker. That’s because at our core, we’re a firm built on mutual respect and the fact that we truly enjoy each other’s company. And, while work and clients come first, many years in this business have taught us not to take ourselves too seriously. See for yourself—you're welcome anytime.

LOUIS MEDEIROS

Founder, husband, father of two, captain of his own boat and all-round good guy, Louis makes sure the t’s are crossed and the i’s are dotted when it comes to all aspects of firm operations. A great listener and sounding board, he also has the uncanny knack of making sure every client is happy.

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LISA BARLOW

If Lisa is a creative lead for NEO and will manage the design and production team through all phases of this project. Her ability to quickly grasp client preferences, motivations and goals results in smart-thinking, innovative and thoroughly individualized solutions. Her 15+ years of experience, enthusiasm
and genuine love of a challenge motivate everyone at NEO to exceed client expectations at every opportunity.

A keen strategist and problem-solver, Lisa also takes great care in solving her clients’ business challenges. She listens beneath the tangle of complexity, able to distill what would be most helpful to the client, and brings forward creative, yet pragmatic solutions that meet client needs and elevate all project endeavors..

KEVIN ROBERTSON

You’ll want Kevin on your side when you need the smarts of an IT guy wrapped up in the sensibilities of a seasoned design veteran. He ensures all clients’ interactive needs are meticulously and realistically met. In his spare time, you can find him training for his next marathon or trolling the aisles of Trader Joe’s.

Kevin has over 25+ years experience in marketing communications and branding in print, web and multimedia applications. He has more than 20 years experience in website design and development and understands current technologies, structure, user interface, content management systems, information hierarchy and functional requirements. He brings a wealth of experience in the creation and execution of integrated branding programs across multiple platforms–from websites to videos and presentations.

LINDA FICANO

When it comes to law firm marketing and business development, having Linda join the NEO team is the biggest no-brainer in the history of…well, no-brainers. She uses her marketing savvy, approachable manner, and just a touch of sass to charm and win over new NEO converts in the legal industry and beyond. When Linda’s not busy making new connections; she’s either building her dream home or more likely—stealing the spotlight at karaoke night.

FATE MALEK

Fate’s love of information, organization and efficiency makes her any project manager’s dream come true. She designs many of the studio’s multi-component projects from start to finish—ensuring top-notch work. When her nose isn’t in a book she is most likely sketching her house of glass.